Lesson # 1: Your start in life is not what is most important: it is where you end up that counts.
Lesson # 2: Don’t be afraid to speak the truth.
Lesson # 3: Practical skills and hard work underpin achievement.
Lesson # 4: Personal relationships are vital to success.
Lesson # 5: Nothing is beneath you when you’are starting out.
Lesson # 6: Know yourself.
Lesson # 7: Be open to new ideas and experiences.
Lesson # 8: Keep abreast of new technologies.
Lesson # 9: The only way to do great work is to love what you do.
Lesson # 10: Know your own strengths and those of the people.
Lesson # 11: Be prepared to take a gamble.
Lesson # 12: Choose your investors wisely as they can offer more than just funding.
Lesson # 13: Be innovative.
Lesson # 14: Compatibility with related products, current and future, is important.
Lesson # 15: Be generous to all your stakeholders. You can achieve success and wealth together.
Lesson # 16: Surround yourself with brilliance.
Lesson # 17: Build and sell great products that you believe in.
Lesson # 18: Be persistent. Be persuasive.
Lesson # 19: People who are serious about software should make their own hardware.
Lesson # 20: Stay hungry, stay foolish.
Lesson # 21: Look critically at yourself, know your mistakes, and work hard to fix them. No one else is going to do this for you.
Lesson # 22: Don’t be afraid to be a beginner again. There’s a phase in Buddhism, “Beginner’s mind.’ It’s wonderful to have a beginner’s mind.
Lesson # 23: Do what you believe is right, even if it doesn’t make sense at the time.
Lesson # 24: If you are not satisfied with what you have made, do it again. And this time do it better.
Lesson # 25: Functionality and design go hand in hand when you are developing a desirable product.
Lesson # 26: Turn consumers into evangelist, not just customers.
Lesson # 27: Focus on your strengths.
Lesson # 28: Build the right environment, to inspire creativity and hard work.
Lesson # 29: Don’t limit yourself. Spread your creativity into different areas.
Lesson # 30: Make sure you diversify your portfolio. Spreading your risk across multiple businesses can generate unexpected returns.
Lesson # 31: With the wrong person at the helm, even a strong company can take a turn for the worse.
Lesson # 32: Be patient, and be humble.
Lesson # 33: Don’t be afraid to make difficult decisions, the ones who are crazy enough to think they can change the world are usually the ones that do.
Lesson # 34: Respect your team.
Lesson # 35: Control the full user experience from the product itself, even to the buying experiences.
Lesson # 36: Find an enemy! Great rivalries are the best adver-
Lesson # 37: Call an expert when you need to.
Lesson # 38: Keep the design simple, and when you get there, simplify it even more.
Lesson # 39: Don’t sell products, sell dreams.
Lesson # 40: You don’t have to be the first, but you have to be the best!
Lesson # 41: Don’t rely on market research, people don’t know what they want until you show them.
Lesson # 43: Sometimes you have to follow the traditional methods, especially when it is a matter of life and death.
Lesson # 44: Live your life to the full, personally and professionally, because no one ever knows how long they have on earth.
Lesson # 45: When you are the face of an international company, your private business becomes everybody’s business.
Lesson # 48: Be an inspiration for the next generation.
Lesson # 50: What is important is not that we die, but the legacy we have left behind.
The following is the over-arching lessons:
- Work with the best people in the business.
- Always be a step ahead of the competition.
- Believe passionately in what you do.
- Getting something wrong doesn’t mean you have failed.
- Be the change you want to see in the world.